| Stephanie Birditt, the Advertising Sales
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| | to educate and garner broad appeal. When
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| Director for Cal State Fullerton's
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| | trying to education the entire student
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| college newspaper, the Daily Titan,
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| | population on such an important topic,
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| recently came up with what was considered
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| | it�s important to not risk alienating
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| at the time to be a savvy marketing move
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| | some of that population by using imagery
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| - partnered with the Student Health
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| | or humor that they may find offensive. As
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| Center, and advertised across campus, the
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| | such, I think this giveaway idea was
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| newspaper would include a free condom
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| | smart, but poorly executed in its
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| with every issue of the November 14th
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| | advertising. Advertising safe sex is not
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| paper.
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| | the same as advertising sex � one is an
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| The idea behind the free condom event was
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| | adult issue while the other is a public
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| to raise awareness about safe sex on
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| | health issue. This advertising campaign
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| campus and highlight the benefits and
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| | failed to differentiate between the two.
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| services of the local Health Center on
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| | More importantly however, the idea WAS
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| campus. According to the Daily Titan
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| | smart, and these bright students should
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| editors, the giveaway was part of an
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| | not be penalized or chastised for taking
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| important initiative on the campus to
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| | up what most consider to be a very worthy
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| raise awareness about safe sex among
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| | cause � educating and protecting the
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| young college students.
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| | student population from sexually
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| The brilliant idea, however, quickly
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| | transmitted diseases. That is the most
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| dissolved into a bit of a PR nightmare
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| | important function of a college newspaper
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| for the school when administrators for
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| | � to help spark ideas and educate the
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| both the college and the Health Center
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| | student population on matters that are
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| took issue with some of the advertising
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| | important to them. Safe sex is one of the
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| that the paper was doing for the free
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| | most important issues among any student
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| condom event. Marketing material showing
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| | population. Studies have shown college
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| two stick figures in missionary position
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| | students to be among the most sexually
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| was deemed offensive by the Health Center
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| | active demographics in America, and many
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| and they quickly backed out of the deal,
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| | if not most do not have as much knowledge
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| saying that they did not want to be
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| | as they should about safe sex.
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| associated with any offensive imagery.
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| | This innovative marketing event will help
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| In addition, the Dean of Students Bob
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| | spark conversation and awareness about
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| Palmer took issue with the idea, and
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| | safe sex, and the Daily Titan should be
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| recommended that the paper include a free
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| | commended for their part in adding to the
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| condom coupon inside the paper instead of
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| | discussion. While the idea was not
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| an actual condom. This coupon could then
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| | perfectly executed, the administrators of
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| be taken to the campus Health Center and,
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| | both the college and the Health Center
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| from there, they would pass out the free
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| | should have been there to support and
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| condoms.
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| | encourage their students� ideas, not
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| As an online condom retailer, does not
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| | just throw cold water on it and bail out
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| adopt any specific political viewpoint or
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| | of their agreement at the first sign of
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| take a stance on controversial issues. We
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| | any problems. Universities are founded on
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| leave that up to others. However, as this
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| | the concept of the free exchange of ideas
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| issue directly concerns condom
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| | and opinions, and college newspapers are
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| distribution which is at the core of our
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| | the voice of their student population.
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| business, I do feel that we can comment
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| | Administrators should not work to muzzle
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| on the issue from an experienced
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| | that voice when they begin to talk about
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| viewpoint.
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| | an issue as important as safe sex.
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| Plainly put, there are valid arguments to
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| | For more information visit: Cal State's
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| back up both the newspaper�s and the
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| | Plan to Distribute Condoms via Newspaper
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| Health Center�s actions. Without a
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| | Shelved
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| doubt, the advertising matertial created
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| | is a leading online retailer of condoms,
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| by the newspaper in advance of the
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| | selling name brand condoms like Durex
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| distribution of the Nov 14 issue should
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| | condoms, Trojan, Lifestyles and Crown
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| have been run by the Health Center to
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| | condoms for the best prices online. Buy
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| make sure that they approved of it. While
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| | the Best Condoms Online with Condom Man.
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| I�m sure many people may have found the
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| | Learn how to put on a condom, how to
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| advertising humorous, the goal of this
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| | choose the right condom for you, and
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| particular ad campaign should have been
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| | more.
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