Quick Weight Loss or Quackery

Cellulite - Reduce The Appearanceenergy, says
---------------------------------Berg, pointing out that when people see desired
Sallie Elizabeth has always had large breasts and aresults with
bignormally passive devices and treatments, it's usually
bottom, and she has accepted them as part of herbecause they've also made efforts to eat well or
geneticexercise.Truth With A Twist
makeup. But when cellulite appeared in the back of----------------
her upperBerg coordinates the Task Force on Weight Loss
leg, she "freaked out" and resolved to do somethingAbuse for the
aboutNational Council Against Health Fraud, which gives out
it.A friend recommended endermologie, a deepannual Slim Chance Awards to selected weight loss
massage treatmentproducts.This year's "worst gimmick" prize went out to
using a motorized device with two adjustable rollersMagnaSlim,
andwhich claims to relieve stress and its byproduct of
controlled suction. The device is said to improve theovereating by placing magnets and a magnetized
looksolution at
of cellulite by gently folding and unfolding the skin forspecific acupuncture points. The magnet at the
smooth and regulated deep-tissue movement.Theacupressure
cellulite is "less visible," she says, noting herpoint would supposedly improve cell function, restore
smoother, softer skin. "I feel healthier. My circulationChi
has(life force energy), and give a person more control
improved ... and I feel more relaxed."To keep up theover
effects, the 20-something model visits Smoothwhat they put in their mouths.Weight loss promoters
Synergy, a cosmedical spa in Manhattan, once orhave long cashed in on the concept of
twice a weekacupressure and magnetic therapy for weight loss,
for 35-minute sessions with the endermologie machineeven
and athough there is no proof it works, says Berg. Items
technician.Elizabeth may be enjoying herusing
cellulite-busting experience,similar concepts on the market include magnetic
but experts raise eyebrows at many tools orweight-loss
treatmentsearrings, adhesives, beads, and seeds.It is apparently
purported to reduce the appearance of cellulite, trimnot uncommon for manufacturers to piggyback
fat inon ideas and studies that may have genuine validity,
specific areas, shed pounds, or build muscle,and
particularlytwist them for commercial purposes.Another example
if they claim to replace exercise and goodwould be the electrical muscle stimulators
nutrition."They're a waste of money," says Richard(EMS) promoted to do anything from slough off
Cotton, a spokesmanweight to tone
for the American Council on Exercise and chiefmuscle to form six-pack abs. Some ads claim this is
exercisepossible
physiologist for If that is the case, then a sizeablewithout exercise.Health experts scoff at such an idea,
chunk of currency couldbut do say EMS is a
be going down the drain. According to a Federalvaluable tool for physical therapy. "There are times
Tradewhen
Commission (FTC) weight loss advertising trendthat really helps," says Anderson, pointing to
report, inrehabilitation programs for people with physical injuries
the year 2000 alone, consumers spent an estimatedor
$34.7stroke-related debilitation."The problem I have with it is
billion on weight-loss products and programs.While it isif it's being marketed as
not known how much of that accounts for sales ofmuscle stimulation, and that will help you tone up and
unproven or fraudulent merchandise, an FTC study oflose
weightweight," says Anderson. "Well, it probably will help you
loss ads from different media shows that nearly 40%tone a little bit, but it shouldn't take place of being more
of ads
make at least one false claim, and an additional 15%active and looking at how many calories we put in our
make atmouth
least one claim that is very likely false, or lackseach day."Gad Alon, PhD, associate professor in the
proof.To add to the number soup: Results from adepartment of
national healthphysical therapy and rehabilitation science at the
survey conducted between 1999 and 2000 indicateUniversity of Maryland in Baltimore, has studied the
that moreeffects
than six out of every 10 Americans are overweight orof EMS, and many promoters often refer to his
obese,research in
a figure that has increased dramatically in recentpeddling their wares.He says many of these
years.Another recent survey that looked at themarketers misuse his work, saying
attitudes ofthings like, "Seven physicians at the University of
Americans adults toward their own weight found thatMaryland
despitehave concluded that you may never have to do
the fact that two-thirds of men were consideredsit-ups again."First of all, says Alon, there were no
overweight,physicians present
only about half (51%) said they wanted to lose weightfor the studies; he and his students conducted the
versusstudies,
68% of women who said they wanted to loseand they never addressed the topic of weight
weight.Put it all together and there are arguably moreloss.Alon warns, though, that some EMS devices in the
peoplemarket
wanting to use weight loss products, and according tomight not have the proper specifications to work
theproperly.
government's trend report, the "marketplace hasHe says they may use electrodes that do not have
respondedgood
with a proliferating array of products and services,conductivity, or some may be too small to cover large
manymuscle
promising miraculous, quick-fix remedies."There are,areas.The Damage and what to do with it
indeed, numerous therapies, including weight loss--------------------------------
programs and dietary supplements. Then there areSome of the weight loss gadgets may seem too
the populargood to be
treadmills, bun and ab rollers, the body bow, and buntrue, yet even smart people fall for them. Why are
andpeople so
thigh max.For this piece, however, WebMD lookedwilling to believe these quick and easy
only into passiveschemes?"Hope springs eternal," says Edward
exercise devices such as electrical muscle stimulatorsAbramson, PhD, a
andclinical psychologist, and author of Emotional Eating:
toning tables, cellulite reduction therapies, and gels,What
creams, eyeglasses, earrings and similar doodadsYou Need to Know Before Starting Another Diet. He
marketedsays
for weight loss, and muscle-building.Granted, not allpeople are always looking for a shortcut, especially
remedies may be the same, but healthfor
professionals say far too many of them can't bedifficult, ongoing problems.Besides losing money on
trusted.Passive Weight Lossbunk products, however, consumers
-------------------could get their hopes dashed. Abramson says
To Elizabeth's credit, she tries to eat right, jog, dorepeated
Pilates, and perform squats to supplement herdisappointments with weight loss could undermine a
endermologieperson's
sessions. In fact, good nutrition and regular physicaloverall sense of well-being. He says some people
activity are recommended with thecould even
treatment.However, many weight loss, cellulite-busting,internalize blame to a point that could lead to eating
anddisorders.Berg adds that false weight loss systems
muscle-building products promise results withoutand goods could
having toalso prevent people from seeking real treatment,
do too much."It's the idea that an individual can get tointerfere
the body sizewith responsible programs that do work, and promote
they want without any increase in physical activity ordistrust
without any change in eating," says Jennifer Anderson,of the medical community.To avoid falling prey to such
PhD,schemes, the FDA says
RD, professor and extension specialist at Coloradoconsumers should be particularly skeptical of claims
Statecontaining words like easy, effortless, guaranteed,
University's department of food science and humanmiraculous, magical, breakthrough, new discovery,
nutrition.She simply laughs at appetite-suppressingmysterious, exotic, secret, exclusive, and ancient.The
eyeglasses, weightexperts interviewed by WebMD also recommend
loss patches and chewing gum, toning gels, fat-meltingconcentrating on weight-management strategies that
are
creams, and evening solutions that claim to trimproven to work, such as incorporating a balanced diet
waistlineswith
during sleep."In some instances, it's a total gimmick,"reduced calories with a regular exercise regimen.
says Anderson.Some tips
"In other instances, it will reduce a lot of water weightinclude:Eat more fruits and vegetables. Foods high in
quickly, but it's never going to change eating behaviors,fiber such as
whole grain breads, fruit, and cereal can help you feel
activity levels, and make that the key to theirfull
lifestyle."This quick water weight loss never leads tolonger.Exercise. Get 30 minutes of physical activity a
real, long-termday even if
weight loss, says Anderson, noting that the onlyyou must split it in 10-minute increments throughout the
weight loss
and toning plan that works involves eating well andday. Try to exercise on most days of the week;
movingchoose an
your body.Furthermore, she says there is no proofactivity you enjoy. Start slowly and then add more
that cellulite candays as
be massaged away or taken out by injections oftolerated.Be accepting. Accept your body the way it
vitamins,is.
special underwear, or use of other gizmos. To get ridMaintain. Instead of having a goal to lose weight, think
of theof
dimpled fat, weight must be shed, and skin madenot gaining it, says Anderson.Be aware of your mind
firmer byand body while you exercise. Cotton
doing strength training.Francie M. Berg, a licensedsays it helps not to read magazines or watch TV
nutritionist, and founder of thewhile
Healthy Weight Network, agrees. "If you want to toneworking out. "When you're present, you're better able
yourto
body or become more fit, you need to do the work.make decisions about your habits ... and your true
It's notneeds,"
lying on a table, and having [a gadget] lift your feet,"he says.Source: WebMDYou have permission to
shepublish this article electronically or
says referring to no-effort toning tables, beds, andin print, free of charge, as long as the bylines are
machines.The value of toning and weight lossincluded.
equipment depends on howA courtesy copy of your publication would be
much work you can get a person to do to burnappreciated.