| My Australian friend, Alan, recently got in | | | | getting traffic. |
| touch for advice on how to make more money | | | | |
| from his recently set up website. Alan is | | | | Improving his natural search engine rankings, |
| into natural health treatments, so his | | | | so that people found his site when typing in |
| website is one that offers natural solutions | | | | the keywords, would reduce Alan's costs and |
| to health problems. | | | | increase his profit margins considerably. |
| | | | |
| Alan asked for my advice as to how to | | | | This is relatively easy to do, and in fact I |
| monetize this new site, knowing that I have | | | | ran this for Alan myself using Wordtracker. |
| had success with Google Adsense. | | | | This is a handy piece of software which |
| | | | allows you to look at the supply and demand |
| First off, Alan needs to consider whether | | | | of particular keywords and spot gaps in the |
| sales are his primary objective. If so, the | | | | market, also known as niches. |
| addition of Adsense to the site, whilst | | | | |
| bringing in extra income, might reduce | | | | In this case, just one of the keywords which |
| potential sales. | | | | came up as in high demand but low supply was |
| | | | pain management with acupuncture. Alan would |
| Adding Adsense to his site would be a quick & | | | | do well to either use these keywords as part |
| easy way to make money. I suggested a | | | | of his homepage or to create a new page with |
| horizontal Adsense link, just below the main | | | | this title and heading, together with |
| navigation bar which runs across his index or | | | | suitable webcopy. |
| home page. This would look natural and looks | | | | |
| like part of the website navigation. | | | | By putting these keywords at the beginning |
| | | | and end of a new page of copy, very soon this |
| Also, the addition of a Google skyscraper | | | | will start to get ranked well by the search |
| unit on the right of his page would add value | | | | engines and receive visitors who arrive for |
| to the site, and also increase his income, | | | | free! |
| but without detracting from his primary | | | | |
| objective of sales. | | | | One other easy suggestion for Alan to |
| | | | implement, since he is also a writer, is to |
| Now, Alan is an expert on health, but not so | | | | write a couple of articles on the subject of |
| good at search engine optimization. His | | | | natural healing and acupuncture and to submit |
| heading for the page of Simple health | | | | them to a few of the Article Directories, |
| treatments by non-invasive electronic | | | | such as Ezine Articles and iSnare. This is a |
| acupuncture may explain what the page is | | | | effective and natural way to get traffic to |
| about, but it isn't going to get him hordes | | | | your site with minimum effort. |
| of traffic from the search engines - no-one | | | | |
| is looking for either simple health | | | | Watch out for your profit margins Alan - |
| treatments or non-invasive electronic | | | | they'll be going way up - just as you |
| acupuncture! Zoom along to Overture and | | | | implement these few simple changes! |
| check out their keyword selector tool in the | | | | |
| resource centre if you want to see just what | | | | For our free course on making money with your |
| it is that people are searching for. | | | | own home based internet business,visit How to |
| | | | set up your own online business. |
| I suggested to Alan that he look at which | | | | |
| words which people were searching for. | | | | This article was submitted by Jen Carter, the |
| Although he is happy to buy traffic for the | | | | creator of the How to Earn a Million Dollars |
| site, using the pay per click engines (e.g. | | | | website. |
| Adwords & Overture). This makes it easy to | | | | |
| get a top search engine ranking for | | | | Jen started her own home internet businesses |
| particular words or phrases (known as | | | | in 2005 and writes articles to share her |
| keywords) but can prove an expensive way of | | | | experiences in building an online business. |