How Alan's Website Could Easily Make More Money

My Australian friend, Alan, recently got in touch forImproving his natural search engine rankings, so that
advice on how to make more money from hispeople found his site when typing in the keywords,
recently set up website. Alan is into natural healthwould reduce Alan's costs and increase his profit
treatments, so his website is one that offers naturalmargins considerably.
solutions to health problems.This is relatively easy to do, and in fact I ran this for
Alan asked for my advice as to how to monetize thisAlan myself using Wordtracker. This is a handy piece
new site, knowing that I have had success withof software which allows you to look at the supply
Google Adsense.and demand of particular keywords and spot gaps in
First off, Alan needs to consider whether sales are histhe market, also known as niches.
primary objective. If so, the addition of Adsense to theIn this case, just one of the keywords which came up
site, whilst bringing in extra income, might reduceas in high demand but low supply was pain
potential sales.management with acupuncture. Alan would do well to
Adding Adsense to his site would be a quick & easyeither use these keywords as part of his homepage
way to make money. I suggested a horizontalor to create a new page with this title and heading,
Adsense link, just below the main navigation bar whichtogether with suitable webcopy.
runs across his index or home page. This would lookBy putting these keywords at the beginning and end of
natural and looks like part of the website navigation.a new page of copy, very soon this will start to get
Also, the addition of a Google skyscraper unit on theranked well by the search engines and receive visitors
right of his page would add value to the site, and alsowho arrive for free!
increase his income, but without detracting from hisOne other easy suggestion for Alan to implement,
primary objective of sales.since he is also a writer, is to write a couple of articles
Now, Alan is an expert on health, but not so good aton the subject of natural healing and acupuncture and
search engine optimization. His heading for the page ofto submit them to a few of the Article Directories,
Simple health treatments by non-invasive electronicsuch as Ezine Articles and iSnare. This is a effective
acupuncture may explain what the page is about, but itand natural way to get traffic to your site with
isn't going to get him hordes of traffic from the searchminimum effort.
engines - no-one is looking for either simple healthWatch out for your profit margins Alan - they'll be
treatments or non-invasive electronic acupuncture!going way up - just as you implement these few
Zoom along to Overture and check out their keywordsimple changes!
selector tool in the resource centre if you want to seeFor our free course on making money with your own
just what it is that people are searching for.home based internet business,visit How to set up your
I suggested to Alan that he look at which words whichown online business.
people were searching for. Although he is happy toThis article was submitted by Jen Carter, the creator
buy traffic for the site, using the pay per click enginesof the How to Earn a Million Dollars website.
(e.g. Adwords & Overture). This makes it easy to getJen started her own home internet businesses in 2005
a top search engine ranking for particular words orand writes articles to share her experiences in building
phrases (known as keywords) but can prove anan online business.
expensive way of getting traffic.