| My Australian friend, Alan, recently got in touch for | | | | expensive way of getting traffic. |
| advice on how to make more money from his | | | | Improving his "natural" search engine rankings, so that |
| recently set up website. Alan is into natural health | | | | people found his site when typing in the keywords, |
| treatments, so his website is one that offers natural | | | | would reduce Alan's costs and increase his profit |
| solutions to health problems. | | | | margins considerably. |
| Alan asked for my advice as to how to monetize this | | | | This is relatively easy to do, and in fact I ran this for |
| new site, knowing that I have had success with | | | | Alan myself using Wordtracker. This is a handy piece |
| Google Adsense. | | | | of software which allows you to look at the supply |
| First off, Alan needs to consider whether sales are his | | | | and demand of particular keywords and spot gaps in |
| primary objective. If so, the addition of Adsense to the | | | | the market, also known as niches. |
| site, whilst bringing in extra income, might reduce | | | | In this case, just one of the keywords which came up |
| potential sales. | | | | as in high demand but low supply was "pain |
| Adding Adsense to his site would be a quick & easy | | | | management with acupuncture". Alan would do well to |
| way to make money. I suggested a horizontal | | | | either use these keywords as part of his homepage |
| Adsense link, just below the main navigation bar which | | | | or to create a new page with this title and heading, |
| runs across his index or home page. This would look | | | | together with suitable webcopy. |
| natural and looks like part of the website navigation. | | | | By putting these keywords at the beginning and end of |
| Also, the addition of a Google skyscraper unit on the | | | | a new page of copy, very soon this will start to get |
| right of his page would add value to the site, and also | | | | ranked well by the search engines and receive visitors |
| increase his income, but without detracting from his | | | | who arrive for free! |
| primary objective of sales. | | | | One other easy suggestion for Alan to implement, |
| Now, Alan is an expert on health, but not so good at | | | | since he is also a writer, is to write a couple of articles |
| search engine optimization. His heading for the page of | | | | on the subject of natural healing and acupuncture and |
| "Simple health treatments by non-invasive electronic | | | | to submit them to a few of the Article Directories, |
| acupuncture" may explain what the page is about, but | | | | such as Ezine Articles and iSnare. This is a effective |
| it isn't going to get him hordes of traffic from the | | | | and natural way to get traffic to your site with |
| search engines - no-one is looking for either "simple | | | | minimum effort. |
| health treatments" or "non-invasive electronic | | | | Watch out for your profit margins Alan - they'll be |
| acupuncture"! Zoom along to Overture and check out | | | | going way up - just as you implement these few |
| their keyword selector tool in the resource centre if | | | | simple changes! |
| you want to see just what it is that people are | | | | For our free course on making money with your own |
| searching for. | | | | home based internet business,visit How to set up your |
| I suggested to Alan that he look at which words which | | | | own online business. |
| people were searching for. Although he is happy to | | | | This article was submitted by Jen Carter, the creator |
| buy traffic for the site, using the pay per click engines | | | | of the How to Earn a Million Dollars website. |
| (e.g. Adwords & Overture). This makes it easy to get | | | | Jen started her own home internet businesses in 2005 |
| a top search engine ranking for particular words or | | | | and writes articles to share her experiences in building |
| phrases (known as keywords) but can prove an | | | | an online business. |