| Recently mainstream media coverage of the
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| | environmental niche.
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| packaging industry is more in-depth than
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| | Cereplast CEO Delivers Speech at
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| usual. I see several articles about
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| | Commodity Classic 2006, the National Corn
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| packaging every week. Unfortunately, the
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| | Growers Association Annual Conference --
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| vast majority of the news articles deal
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| | Cereplast, Inc., reports today that the
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| with negative perceptions of packaging
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| | company's CEO, Frederic Scheer, delivered
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| and its influence on society. In fact,
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| | a speech at this year's Commodity Classic
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| dozens of articles were recently written
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| | entitled "Displacing Petroleum-Based
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| in response to the Consumer Reports
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| | Plastics with Bioproducts."Investigate a
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| "Oyster Awards" with such titles as:
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| | pitch less commonplace media too. As I
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| "Today's Packaging Can Drive The
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| | mentioned when I spoke at the Marketing
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| Mild-Mannered To Rage" and "Open UP."
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| | To Women Conference recently, condom
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| Most of what was written in these
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| | marketing has gone main stream in places
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| articles did not bode well for
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| | like Wal-Mart. Consider a headline like
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| packaging.So how can you get your product
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| | this:Condoms Mix Sex and the City; City
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| packaging seen by the media in a more
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| | Will Debut NYC-Themed Packaging for
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| favorable light? Make sure that your
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| | Prophylactics
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| packaging is connected to one of the more
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| | Really! The New York City Department of
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| popular news trends. Consider what the
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| | Health and Mental Hygiene will be
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| media will be covering outside of the
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| | debuting unique New York-specific condom
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| obvious "breaking" news. Think about your
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| | packaging designs within four to six
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| product and how it can connect with the
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| | months. The program, which is still in
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| media coverage. A few examples of topics
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| | development, aims to promote sexual
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| they will be covering in the future
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| | health awareness and aid in distribution
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| include:- Anything to do with diets,
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| | tracking. "In an effort to track our
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| weight loss or healthy eating. This topic
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| | continuing effort to distribute millions
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| perennially becomes newsworthy as spring
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| | of condoms throughout the city, we wanted
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| break and swim suit season approaches. It
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| | to develop condom packaging that was
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| also offers opportunities in other niche
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| | noticeable and memorable so that we can
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| targeted publications too, such as woman
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| | later track the effectiveness of our
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| oriented and fitness publications.-
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| | distribution," said Sandra Mullin,
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| Products that are marketed to or are
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| | communications director for the
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| designed for the 50 + generation. The
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| | department. "We also aim to use the
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| "Boomers" topic is getting much media
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| | packaging to promote condom use and
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| play in virtually every type publication.
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| | awareness." Now that's using the media to
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| If you are marketing in this space, find
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| | gain exposure (tee hee).With packaging
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| out what they will be covering in the
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| | becoming a "hot topic" it can help
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| next issue.I will also be speaking about
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| | counteract negative publicity about the
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| this topic at The Supply Side exposition
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| | industry such as the "Oyster Award
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| in New York this spring. The Supply Side
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| | article" which condemns the vast over
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| brings together manufacturers, suppliers
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| | packaging of many products. So, keep your
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| and decision-makers from the social
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| | eyes and nose ("Does Your Packaging Umm,
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| stationery, giftware and graphic arts
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| | Smell?") on the look out for ways and
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| industries. Presented in conjunction with
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| | opportunities the make your product
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| the 60th annual National Stationery Show
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| | packaging newsworthy in the coming
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| (NSS), The Supply Side provides a forum
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| | weeks.Don't forget to keep me in the loop
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| for the more than 1,400 National
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| | too. The more I know about your product
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| Stationery Show exhibitors to source key
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| | the more I can help you get the word out
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| vendors at a time and place that's both
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| | about your packaging.JoAnn Hines the
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| practical and convenient.Packaging for
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| | Packaging Diva has been on TV, traveled
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| Profit: Attracting the Baby Boomers if
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| | to China, worked with the SBA and spoken
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| you have a packaged product that is
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| | at the White House (twice). Why do they
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| relevant to this category please contact
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| | seek her out? Because she knows how to
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| me with more information.- Look for
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| | package products so that people will buy
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| media spin on anything to do with the
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| | them. When Faith Popcorn made her
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| environment, recycled materials and
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| | business trend predictions for 2006, she
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| bio-based packaging products. The
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| | called JoAnn to find out what was going
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| environment is hot right now and with the
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| | on in the world of packaging. Businesses
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| upcoming "International Earth Day" on
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| | large and small call upon her to solve
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| March 20.I was contacted last week by a
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| | their packaging problems.She loves to
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| marketing class that was using my article
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| | share her proficiency in packaging. JoAnn
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| "13 Packaging Trends" as a case study.
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| | speaks on the subject around the globe
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| Each student was required to write an
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| | and made the packaging world more
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| expanded paper and presentation. One
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| | understandable when she created several
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| student, Jana, contacted me about trend #
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| | web portals, packagingcoach.com,
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| 8 "Green and Greener." I did a quick
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| | womeninpackaging.org and
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| search for her and found numerous
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| | packagingdiva.com, to answer packaging
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| positive in mainstream media articles
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| | questions and resolve packaging
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| about the positive aspects of packaging
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| | problems.Her expertise is important
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| and the environment. So this topic is
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| | because packaging is the third largest
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| definitely worth getting excited about.As
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| | industry. In fact, 10% of every dollar
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| a case in point, the Timberland Company
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| | spent at retail goes directly to
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| just had a big spread in "Industry Week."
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| | packaging materials. Most importantly,
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| It focused on branding the environmental
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| | you cannot have a product without a
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| aspects of its new packaging. Read more @
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| | package.
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| is another example of a good use of the
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|
